Serif Normal Pomov 10 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'FF Kievit Serif' by FontFont, 'New Aster LT' by Linotype, and 'Gibralt' by NamelaType (names referenced only for comparison).
Keywords: headlines, posters, mastheads, branding, packaging, vintage, confident, editorial, bookish, theatrical, impact, readability, heritage, warmth, authority, bracketed, flared, sculpted, rounded, textured.
A robust serif with pronounced thick–thin modeling and generously filled counters. The serifs are strongly bracketed and slightly flared, with soft, sculpted terminals that create a warm, hand-finished impression. Letterforms lean toward broad proportions with a steady upright stance, while subtle irregularity in curves and joins adds texture without breaking overall consistency.
Well suited for display typography such as headlines, posters, mastheads, and branding that wants a classic serif feel with extra punch. It can also work for short editorial blocks, pull quotes, menus, and packaging where a bold, heritage-leaning texture is desirable. The strong shapes and clear differentiation in many characters favor applications that benefit from assertive presence at medium to large sizes.
This typeface projects a confident, declarative voice with a touch of old-style charm. Its sturdy presence and lively detailing give it a vintage, editorial tone that feels established and slightly theatrical rather than minimalist or neutral.
The design appears intended to deliver headline-level impact while retaining the familiar structure of a traditional text serif. Its high-contrast shaping and substantial weight suggest a focus on strong typographic voice, while the softened serifs and slightly organic contours aim to keep the tone approachable and human rather than rigid.
The numerals are weighty and rounded, matching the overall softness of the letterforms. The lowercase shows compact, sturdy construction with prominent serifs and a slightly calligraphic modulation, creating a distinctive rhythm in continuous text.