Serif Flared Umlo 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nomenclatur' by Aronetiv and 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau (names referenced only for comparison).
Keywords: editorial, book text, headlines, branding, packaging, classic, bookish, stately, warm, traditional, readability, heritage tone, strong presence, editorial voice, bracketed, flared terminals, sheared curves, softened, robust.
A robust serif with distinctly flared stroke endings and bracketed, wedge-like serifs that broaden out of the stems. The drawing is low-contrast overall, with heavy verticals and rounded joins that keep the texture steady and dark in paragraphs. Curves show a slightly sheared, calligraphic stress, and terminals often taper into subtle points rather than blunt cuts. Counters are relatively compact and the spacing reads a touch tight, giving the face a dense, authoritative rhythm.
This font is well suited to editorial typography, book and long-form text, and traditional headlines where a strong serif texture is desirable. It can also support branding and packaging that call for a classic, established feel, especially in medium-to-large sizes where the flared details read clearly.
The tone is classic and bookish, with a traditional, slightly old-style warmth. Its flared serifs and sturdy build suggest a literary, editorial voice that feels established and dependable rather than sleek or technical.
The design appears intended to deliver a traditional serif voice with added character from flared terminals, balancing readability with a distinctive, slightly calligraphic presence. It aims for a confident, dark page color and a familiar literary tone while avoiding the rigidity of purely mechanical serifs.
Uppercase forms appear compact and strong, with the flaring most visible on letters like E, F, L, and T, while the lowercase maintains a consistent, solid color in running text. Numerals match the serifed construction and feel suited to text settings rather than display experimentation.