Sans Normal Vemaw 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'Catesque' by Gumpita Rahayu, 'Multiple' by Latinotype, and 'Karlsen' and 'Karlsen Round' by TypeUnion (names referenced only for comparison).
Keywords: ui text, app design, branding, packaging, posters, friendly, casual, modern, approachable, lively, constructed italic, readability, warmth, modernity, simplicity, rounded, monolinear, soft terminals, open counters, slanted.
A slanted sans with rounded, monolinear strokes and softened terminals. Curves are smooth and circular, with open, generous counters and a steady rhythm across uppercase, lowercase, and figures. The italic angle reads as a consistent forward lean rather than cursive calligraphy, keeping forms clean and largely constructed. Proportions feel practical and contemporary, with compact joins and simple geometry that stays legible at text sizes.
Works well for UI labels, in-app text, and short-to-medium reading where a relaxed italic voice is desired. It also fits modern branding and packaging that benefits from soft, rounded letterforms, and it can scale up effectively for posters or headlines where the slant adds motion.
The overall tone is friendly and informal, suggesting speed and ease without becoming playful to the point of novelty. Its rounded shapes and steady slant give it a warm, approachable voice suited to contemporary interfaces and everyday branding.
Likely designed as a constructed italic companion with a warm, rounded skeleton—aiming for clarity and modern friendliness rather than formal, calligraphic italics. The consistent stroke weight and open shapes suggest an emphasis on reliable readability and an approachable personality.
Uppercase shapes remain straightforward and uncluttered, while lowercase forms keep a simple, single-storey feel where applicable, reinforcing the casual, constructed italic impression. Figures appear clear and sturdy, matching the same rounded stroke endings and even color.