Sans Normal Amdal 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: branding, headlines, ui labels, packaging, signage, friendly, modern, approachable, clean, confident, warm modernity, clarity, approachability, brand focus, rounded, geometric, soft corners, large counters, high legibility.
A heavy, rounded sans with smooth, geometric construction and broadly open counters. Curves are consistently circular/elliptical, terminals feel softly finished rather than sharp, and joins stay clean with minimal stroke modulation. Proportions read balanced and slightly compact, with sturdy verticals and ample interior space that keeps letters like a, e, s, and g clear at larger display sizes as well as in short text. Numerals match the letterforms with simple, sturdy shapes and rounded bowls.
This font works well for branding and headlines where a warm, modern sans is needed, and it also suits UI labels and navigation due to its clear shapes and open counters. It can perform nicely on packaging and signage where bold, rounded forms help maintain readability at distance or in quick-glance contexts.
The overall tone is friendly and contemporary, with a calm, straightforward presence. Its rounded geometry adds warmth without becoming playful, giving it a confident, accessible voice suited to modern brand and interface settings.
The design appears intended to deliver a modern geometric sans with softened edges for a more human, welcoming impression, while keeping letterforms clean and highly legible. It prioritizes clarity and consistency across uppercase, lowercase, and numerals for versatile contemporary typography.
Round characters (O, C, G) show smooth, even curvature and a consistent bowl thickness, while diagonals (A, V, W, X, Y) remain stable and not overly narrow. The lowercase includes a single-storey a and g, reinforcing the geometric, approachable feel.