Sans Normal Apmun 1 is a regular weight, wide, monoline, upright, tall x-height font visually similar to 'Artegra Sans' by Artegra; 'Belloria' by Matt Chansky; and 'Cogenta', 'Cogenta', and 'Cogenta Text' by SRS Type (names referenced only for comparison).
Keywords: branding, user interfaces, headlines, signage, posters, modern, clean, friendly, neutral, tech, clarity, versatility, modern tone, brand neutrality, geometric, rounded, open counters, low contrast, even rhythm.
This typeface presents a geometric sans structure with smooth, rounded curves and largely even stroke thickness throughout. Uppercase forms are broad and stable, with generous bowls and open apertures; the curves read as built from circular and elliptical construction. The lowercase shows a notably large x-height with compact ascenders and descenders, keeping word shapes dense and legible at display and UI sizes. Terminals are clean and unornamented, and the overall spacing and rhythm feel consistent, with numerals matching the letterforms in width and visual weight.
It performs well in branding and identity work that calls for a clear, contemporary sans, and it scales nicely for UI labels and navigation thanks to its open counters and steady rhythm. The broad proportions and strong, simple shapes also suit headlines, posters, and signage where quick recognition and a clean presence are important.
The overall tone is contemporary and approachable, combining a rational, engineered geometry with soft curves that keep it from feeling cold. It reads as straightforward and dependable, with a subtle friendliness suited to modern brand systems and product typography.
The design appears intended to deliver a versatile geometric sans with high clarity and an even typographic color, balancing precision with rounded friendliness. Its large lowercase proportions and simplified forms suggest an emphasis on modern readability across digital and print applications.
Circular letters like O and 0 appear very close in proportion, emphasizing a unified geometric system. The lowercase a is single-storey, reinforcing the modern, simplified voice, while the g keeps a compact, closed form that maintains even color in text.