Sans Normal Kobum 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Muller' and 'Muller Next' by Fontfabric, 'Avenir Next Paneuropean' by Linotype, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, punchy, create momentum, maximize impact, modernize tone, display clarity, slanted, geometric, clean, compact, smooth.
A slanted sans with heavy, even strokes and smooth, rounded curvature throughout. Letterforms are compact and strongly built, with generous counters and a consistent, low-contrast rhythm that keeps the texture steady in words. Terminals are mostly straight-cut and crisp, while bowls and arches stay close to circular, giving the design a clean, geometric backbone. The overall spacing feels tuned for impact, producing a dense, sturdy line without becoming cramped.
Best suited to headlines, advertising, and brand statements where a bold, slanted sans can add motion and authority. It works well for sports and fitness branding, event promotion, packaging callouts, and UI/marketing moments that benefit from a compact, high-impact typographic texture.
The voice is direct and high-energy, combining a contemporary, athletic slant with a no-nonsense solidity. It reads as confident and forward-moving, suited to messaging that needs urgency, momentum, or emphasis without looking decorative.
Likely designed to deliver a modern, energetic sans voice with strong legibility at larger sizes and a distinctive slanted stance. The emphasis appears to be on sturdy geometry, consistent weight, and a compact word image that stays clear and forceful in short to medium lengths.
Uppercase forms project a strong, stable silhouette, while the lowercase maintains a straightforward, workmanlike construction with clear apertures and simplified joins. Numerals match the same solid, rounded geometry and hold up well at display sizes where the slant adds motion and character.