Sans Normal Asmuk 8 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Georgian', 'Avenir Next Thai', and 'Avenir Next World' by Linotype and 'Drystick Geo Grotesk' by deFharo (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, clean, friendly, corporate, versatility, legibility, modernity, neutrality, clarity, geometric, rounded, open, even, crisp.
A clean sans with geometric construction and softly rounded curves. Strokes are even and steady, with smooth circular bowls, open apertures, and a consistent rhythm across caps and lowercase. Terminals are mostly straight or gently softened, giving the shapes a crisp but not harsh finish. The figures match the letterforms with simple, readable forms and clear proportions.
Works well for interface copy, product and corporate branding, and general-purpose marketing materials where a clean, contemporary sans is needed. It also suits headings and short-to-medium passages in editorial layouts, and performs reliably for wayfinding or informational signage due to its straightforward shapes.
The overall tone is modern and neutral, reading as approachable and straightforward rather than expressive or decorative. Its rounded geometry adds a mild friendliness while maintaining a professional, understated presence.
Designed to be a versatile, everyday sans that prioritizes clarity and consistency. The geometric, rounded construction suggests an aim for a contemporary look that feels friendly enough for consumer contexts while remaining restrained for professional communication.
Capital forms feel tidy and well-balanced, while the lowercase maintains clarity through open counters and uncomplicated joins. The sample text shows stable spacing and a calm texture in longer reading lines, with good differentiation between similar shapes in letters and numerals.