Slab Square Pego 10 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Clab' and 'EB Mensch' by Eko Bimantara (names referenced only for comparison).
Keywords: editorial, magazines, packaging, posters, book covers, confident, workmanlike, friendly, retro, readability, sturdy voice, headline clarity, print utility, bracketed, sturdy, open, crisp, ink-trapless.
A sturdy slab-serif with broad proportions, generous counters, and a largely monolinear stroke. Serifs are bold and mostly square-ended, with subtle bracketing that softens joins and helps maintain a steady rhythm in text. Curves are smooth and full, terminals read clean and firm, and the overall spacing feels open rather than tight, giving the design a calm, readable texture. Numerals follow the same robust construction, with clear shapes and an even, grounded color on the page.
Well-suited to editorial typography where a robust, legible serif is needed for headings, subheads, or pull quotes. It can also perform effectively in branding and packaging that benefits from a sturdy, classic voice, and in posters or book covers where the broad proportions and bold slabs create clear, readable shapes.
The tone is confident and pragmatic, blending a utilitarian, print-minded sturdiness with an approachable warmth. Its broad stance and emphatic slabs convey reliability and clarity, while the softened details keep it from feeling harsh or overly mechanical.
The design appears intended to deliver a dependable slab-serif voice with strong presence and high readability, pairing emphatic serifs and open forms to stay clear in both text and headline use. Its details suggest a balance of practicality and personality, aiming for a familiar print tradition without becoming overly ornate.
In running text the face maintains consistent color and a steady baseline presence, with strong verticals and wide letterforms that keep words from looking cramped. The slab treatment is pronounced enough to read at smaller sizes while still offering a distinctive, characterful silhouette in display settings.