Sans Superellipse Upby 5 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Geogrotesque Expanded Series' and 'Geogrotesque Sharp' by Emtype Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, techy, sporty, confident, friendly, impact, modernity, clarity, approachability, blocky, rounded, geometric, compact counters, wide stance.
This typeface is a heavy, geometric sans with a wide stance and rounded-rectangle construction throughout. Curves read as superelliptical rather than circular, and joins are clean and uniform with minimal stroke modulation. Counters are relatively compact, giving letters a dense, punchy silhouette, while corners and terminals are softly rounded to keep the texture smooth at display sizes. The lowercase is simple and sturdy with single-storey forms (notably a and g), short-to-moderate extenders, and broadly proportioned bowls; numerals follow the same squared-round logic with stable, block-like shapes.
It performs best in large sizes where its compact counters and rounded-square construction read clearly—headlines, posters, titles, and brand marks. The sturdy, wide forms also suit packaging and product graphics where strong presence and quick recognition matter.
The overall tone is bold and assertive but not aggressive, pairing a modern, engineered feel with a friendly softness from the rounded geometry. It suggests contemporary tech, sports, and product-forward branding where impact and clarity are priorities.
The design appears intended to deliver maximum impact with a controlled, geometric voice, using superelliptical rounding to soften an otherwise block-forward construction. It aims for contemporary display versatility—clear, robust letterforms that feel engineered, modern, and approachable.
In the sample text, the heavy weight and tight interior spaces create strong word shapes and a solid typographic color, especially in mixed-case settings. The rounded-square O/C/G family and the sturdy diagonals (V/W/X/Y/Z) reinforce a cohesive, highly geometric rhythm.