Sans Normal Nolum 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Another Grotesk' by Aleksandrs Golubovs, 'Realgar' by Emtype Foundry, 'CTM Sans' by Gspr one, and 'Pais' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, plainspoken, impact, clarity, approachability, modernity, blocky, rounded, sturdy, geometric, high impact.
A heavy, rounded sans with compact apertures and broadly drawn curves that stay smooth and even throughout. Strokes are consistently thick, terminals read as cleanly cut, and joins are simplified for a sturdy, graphic silhouette. Counters are relatively small for the weight, giving letters like a/e/s and numerals a dense, solid color; round forms (O/C/G/Q and 0/8/9) lean toward near-circular geometry. The lowercase uses a single-storey a and g, with straightforward, utilitarian shapes and minimal detailing.
Best suited for display work such as headlines, posters, branding marks, packaging, and bold UI labels where strong presence and quick recognition matter. It also works for short paragraphs or callouts at larger sizes, where the dense texture reads as intentional emphasis.
The tone is bold and direct, with a friendly, contemporary bluntness. Its dense letterforms and rounded geometry feel approachable but assertive, suited to messaging that needs to land quickly and clearly.
The design appears intended to deliver maximum impact with minimal stylistic distraction: a robust, rounded sans optimized for loud, modern communication and clear shapes at display sizes.
Spacing appears generous enough to keep the heavy shapes from clogging, while the overall rhythm stays steady in running text. Distinct, simple numeral forms and a clear single-storey lowercase construction reinforce an informal, modern voice.