Sans Normal Amrim 17 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, packaging, posters, branding, children’s media, friendly, playful, casual, soft, approachability, playfulness, display impact, brand warmth, rounded, chunky, bouncy, lively, quirky.
A heavy, rounded sans with softly inflated strokes and a slightly uneven, hand-shaped rhythm. Curves dominate the construction, with broad bowls and gently tapered joins that keep counters open. Terminals are mostly blunt or subtly angled, giving letters a cut-paper feel rather than strict geometric precision. The overall spacing reads comfortable and airy at text sizes, while the weight and wide curves create a strong, graphic silhouette in display settings.
Well suited to headlines, short paragraphs, and prominent UI or marketing text where a friendly, confident voice is needed. It can work effectively for packaging, posters, and brand systems that benefit from a rounded, contemporary sans with character, especially when set at medium to large sizes.
The font projects an approachable, upbeat tone with a mild quirky edge. Its rounded forms and bouncy proportions feel warm and informal, leaning more toward cheerful editorial or brand-friendly communication than corporate neutrality.
The design appears intended to blend the clarity of a sans with a more human, playful presence. It emphasizes sturdy readability and welcoming shapes, aiming for a distinctive, personable texture in both display copy and larger text blocks.
Uppercase forms stay simple and sturdy, while lowercase introduces more personality through curved shoulders and distinctive terminals. Numerals match the same soft, robust logic, with rounded shapes that keep them legible and cohesive alongside text.