Sans Normal Obnuw 20 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'FF Clan', 'FF Good', and 'FF Good Headline' by FontFont; 'Arco Perpetuo Pro' and 'Okomito Next' by Hanken Design Co.; and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, approachability, clarity, display, rounded, blocky, compact, clean, sturdy.
A heavy, compact sans with broad proportions and strongly rounded curves. Strokes are uniform and dense, with large counters that stay open even at bold weight, giving the letters a clear, graphic silhouette. Terminals are clean and mostly straight-cut, while bowls and shoulders lean toward circular geometry for a softened, approachable feel. The lowercase features a large x-height with short ascenders and descenders, producing an even, low-skyline texture that reads solid and consistent in lines of text.
Best suited to headlines, posters, packaging, and brand marks where strong presence and quick readability are needed. It can also work for short UI labels or display-sized text, especially when you want a bold, friendly tone rather than a sharp, technical feel.
The overall tone is assertive and upbeat: bold enough to feel loud and promotional, yet rounded enough to avoid harshness. It conveys a contemporary, accessible personality that works well for attention-grabbing messaging and friendly branding.
Designed to deliver maximum impact with simple, geometric letterforms and a consistent, heavy texture. The emphasis appears to be on legibility at display sizes and a modern, approachable voice for marketing and identity work.
The numerals and uppercase share the same sturdy, high-impact construction, with simple forms designed for quick recognition. The rhythm is tight and weighty, creating strong color on the page and a poster-like presence even in short phrases.