Sans Normal Pemid 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Mikado' by HVD Fonts, 'Calton' by LetterMaker, 'Avenir Next Paneuropean' by Linotype, 'Mundial Narrow' by TipoType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids branding, playful, friendly, chunky, retro, comic, display impact, friendly tone, retro charm, approachability, playful branding, rounded, soft-cornered, bubbly, compact, bouncy.
A heavy, rounded sans with inflated bowls and softly squared corners that create a chunky, carved-out silhouette. Strokes are consistently thick with minimal modulation, and counters tend to be small and oval, emphasizing a dense, punchy color on the page. The curves feel slightly irregular in a deliberate way, with subtle quirks in joins and terminals that keep forms from looking overly geometric. Lowercase shapes are compact with sturdy stems, and figures are bold and simple, designed to stay readable at display sizes.
Best suited to short, high-impact text such as headlines, posters, and promotional graphics where its bold, rounded shapes can carry personality. It also fits packaging, playful brand marks, and event or entertainment materials that benefit from a friendly, retro-leaning voice.
The overall tone is upbeat and approachable, with a comic, snackable energy that reads as fun rather than formal. Its soft, puffy forms suggest friendliness and casual confidence, leaning toward retro signage and playful branding.
The design appears intended as a characterful display sans that prioritizes warmth and immediacy over neutrality. Its rounded, chunky construction aims to be highly legible at larger sizes while adding a casual, playful signature to titles and branding.
Spacing appears generous enough for large settings, while the heavy weight and tight counters can make long text blocks feel dense. The texture is energetic and slightly handmade, which helps headlines feel lively and distinctive.