Sans Normal Puboh 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'Panton Rust' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, approachable, chunky, impact, approachability, simplicity, readability, modernity, rounded, soft corners, geometric, compact, sturdy.
A very heavy, rounded sans with soft corners and smooth, low‑contrast curves. The letterforms feel compact and solid, with broad strokes, generous counters, and clearly defined apertures that keep the shapes readable at large sizes. Curves are built from simple circular/elliptical geometry, while joins and terminals are subtly blunted rather than sharp, giving the set a cohesive, cushioned silhouette across caps, lowercase, and numerals.
Best suited to short, high-impact text such as headlines, posters, brand marks, packaging callouts, and display signage where a warm, bold voice is needed. The wide, simplified shapes and rounded terminals also make it effective for children’s products, casual editorial headers, and social graphics where friendliness and immediacy are priorities.
The overall tone is upbeat and approachable, with a bold, friendly presence that reads as informal and modern. Its thick, rounded construction gives it a toy-like warmth while still feeling sturdy and confident for attention-grabbing messaging.
The design appears intended to deliver maximum visual impact with a soft, welcoming character—combining geometric simplicity with rounded finishing to avoid harshness while remaining highly assertive in display contexts.
Uppercase forms present as clean and stable, while the lowercase maintains a simple, geometric rhythm with rounded shoulders and minimal modulation. Numerals match the same soft, weighty construction, helping maintain consistent color in mixed alphanumeric settings.