Sans Normal Liret 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Sole Sans' by CAST; 'Amsi Grotesk', 'Amsi Pro', and 'Amsi Pro AKS' by Stawix; and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, sporty, punchy, confident, energetic, modern, impact, motion, branding, attention, oblique, rounded, compact, blocky, clean.
This typeface is a heavy, oblique sans with compact, rounded forms and a strong, even stroke presence. Curves are built from broad circular/elliptical geometry, producing smooth bowls in letters like C, O, and Q, while joins and terminals feel clean and minimally detailed. The uppercase has a sturdy, headline-oriented build with simplified counters, and the lowercase follows with similarly robust shapes and short, dense apertures. Overall rhythm is tight and forward-leaning, with consistent proportions across letters and numerals and clear, sturdy figures.
Best suited for bold headlines, posters, and short bursts of copy where impact and motion matter. It can work well for sports branding, event graphics, packaging callouts, and logo wordmarks that need a compact, energetic presence.
The overall tone is assertive and athletic, with a fast, forward-motion slant that reads as energetic and contemporary. Its dense color and rounded construction feel approachable rather than sharp, giving it a confident, sporty voice suited to bold messaging.
The design appears intended to deliver maximum impact in a compact, forward-leaning sans, combining rounded geometry with a dense, uniform stroke to stay legible and forceful at display sizes.
Diagonal strokes and angled terminals reinforce the sense of momentum, while the rounded counters keep the texture from feeling harsh. At larger sizes it creates a strong typographic “stamp” effect; in longer settings the tight apertures and heavy color can make the page feel saturated.