Sans Normal Segir 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, web typography, editorial, signage, clean, modern, friendly, neutral, minimal, everyday readability, modern neutrality, approachable tone, clear ui, rounded, humanist, open, soft, unpretentious.
A clean sans serif with gently rounded joins and terminals, showing smooth, even strokes and generous interior counters. Curves are broad and circular, while straight strokes stay crisp, producing a calm, consistent rhythm. Capitals sit with straightforward proportions and slightly softened geometry; lowercase forms are simple and open, with a single-storey a and g and a round, unbroken dot on i and j. Numerals follow the same approachable construction with clear, rounded shapes and modestly curved diagonals.
Well-suited for interface copy and web typography where clarity and a steady rhythm matter. The rounded, modern construction also works for branding and packaging that aims to feel friendly and current. In print, it can serve effectively in editorial settings for short to medium passages, and it should perform well in straightforward signage and wayfinding at moderate sizes.
The overall tone is contemporary and approachable, balancing neutrality with a subtle warmth. Its rounded details and open forms keep it friendly rather than austere, making it feel suitable for everyday, people-centered communication.
The design appears intended as a general-purpose sans that prioritizes clarity, neutrality, and ease of reading, while adding a soft, contemporary character through rounded geometry. It aims to be adaptable across contexts without drawing attention to itself, offering a dependable, modern voice.
A few letters introduce mild humanist inflection—notice the relaxed curves in forms like S and the natural, slightly varied diagonals in K, V, and W—which helps the face avoid a purely mechanical feel. Spacing appears comfortable in the sample text, supporting a smooth reading texture without looking compressed.