Sans Normal Seben 17 is a light, normal width, low contrast, upright, short x-height font visually similar to 'Intervogue' and 'Intervogue Soft' by Miller Type Foundry and 'Prossimo' by Studio Sun (names referenced only for comparison).
Keywords: ui labels, branding, packaging, signage, headlines, clean, friendly, modern, calm, approachable, clarity, approachability, versatility, modernity, simplicity, rounded, monolinear, open apertures, soft terminals, circular bowls.
A rounded, monolinear sans with smooth curves and softened terminals. Circular geometry drives the bowls and counters (notably in O, C, G, and the lowercase rounds), while straight strokes remain clean and even. Uppercase forms read simple and open, with generous internal space and minimal modulation; diagonals (A, V, W, Y) are crisp but not sharp. Lowercase keeps a tidy rhythm with a modest x-height and mostly single-storey constructions (a, g), giving a simple, contemporary texture in text.
This face suits interface labels and product typography where a clean, approachable sans is desired, and it can also carry short headlines or branding lines that benefit from rounded friendliness. Its even stroke and open forms make it a practical choice for signage and packaging where quick recognition matters.
The overall tone is friendly and understated, with a gentle, human feel created by the rounded geometry and soft endings. It conveys a modern, neutral voice rather than a technical or aggressive one, staying calm and readable while still feeling personable.
The design appears aimed at a contemporary, versatile sans that feels soft and welcoming without sacrificing clarity. The emphasis on circular structure, simplified lowercase forms, and gentle terminals suggests an intention to create a broadly usable everyday typeface for modern communication.
Letterforms prioritize clarity through open counters and uncomplicated construction, producing an even color in paragraphs. The numerals follow the same rounded, straightforward style, avoiding spiky joins and maintaining a consistent visual cadence alongside the letters.