Sans Normal Kegup 7 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Geogrotesque Condensed Series' and 'Geogrotesque Sharp' by Emtype Foundry, 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'Molde' by Letritas, and 'PG Gothique' by Paulo Goode (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, punchy, modern, assertive, impact, speed, compactness, promotion, emphasis, condensed, oblique, blocky, industrial, compact.
A compact, tightly set italic sans with heavy strokes and rounded, near-monoline construction. The design leans on broad curves and blunt terminals, with a pronounced forward slant and sturdy, compressed proportions that keep counters small but clear. Round letters like O and Q read as slightly squashed ovals, while diagonals (N, V, W, X) are steep and chunky, reinforcing a dense, energetic rhythm. Numerals match the same weighty, oblique stance, with simplified shapes and strong vertical presence.
Best suited to short, prominent text where density and impact are desirable—headlines, posters, sports-oriented branding, and bold promotional messaging. It can also work for packaging callouts and signage where quick, emphatic readability matters more than airy texture.
The overall tone is forceful and high-impact, with an energetic, motion-forward feel typical of display italics used to signal speed and intensity. Its compressed, heavy forms communicate confidence and immediacy, giving headlines a competitive, athletic edge.
This font appears designed to deliver maximum visual punch in a compact footprint, pairing a strong italic lean with simplified, rounded sans forms for fast, attention-grabbing display typography.
Spacing appears intentionally tight and the heavy weight produces strong word shapes in short bursts, while longer lines build a dark typographic color. The forward slant is consistent across uppercase, lowercase, and figures, helping maintain momentum in mixed-case settings.