Sans Normal Kediw 8 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'ITC Franklin' and 'ITC Franklin Gothic LT' by ITC, 'Murs Gothic' by Kobuzan, 'Classic Grotesque' by Monotype, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, urgent, punchy, modern, confident, attention grabbing, headline impact, speed emphasis, bold branding, oblique, compact, geometric, rounded, blocky.
A heavy, oblique sans with large, rounded counters and sturdy, low-contrast strokes. The forms lean consistently forward, with broad curves in C/G/O and simplified, muscular construction in straight-sided letters like E/F/H. Terminals are clean and mostly squared off, while joins and bowls stay generously rounded, producing a strong, cohesive silhouette. The lowercase shows a single-storey a and g with open shapes and a straightforward, utilitarian rhythm.
This font performs best in large sizes where its oblique geometry and thick strokes can deliver maximum impact—headlines, posters, sports and fitness branding, retail signage, and bold packaging callouts. It can work for short subheads or emphasis text, but its density and slant make it less suitable for extended body copy.
The overall tone is assertive and energetic, with a forward-leaning stance that reads as fast and action-oriented. Its bold presence feels modern and no-nonsense, suited to messages that need to land quickly and loudly.
The design appears intended to provide a high-impact, fast-moving sans voice: bold shapes, simplified construction, and a consistent forward slant aimed at attention-first communication. It prioritizes strong silhouettes and legibility-at-size over delicate detailing.
The figure set appears similarly robust and rounded, matching the letterforms with consistent weight and a compact, poster-ready color. The oblique angle and dense black mass can make long passages feel intense, but they amplify impact in short phrases and headlines.