Sans Normal Buduv 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, presentations, body text, clean, neutral, modern, approachable, functional, clarity, versatility, legibility, everyday use, modernity, rounded, open apertures, humanist, soft, unfussy.
A clean sans with softly rounded curves, low stroke modulation, and a calm, even rhythm. Capitals are straightforward and geometric-leaning with open counters; curves (C, G, O, Q) read smooth and consistent. Lowercase shows a mild humanist flavor with a single-storey a and g, open apertures, and simple terminals that avoid sharp cuts. Numerals are clear and contemporary, with even spacing and a utilitarian, screen-friendly silhouette.
It fits well in interface copy, product and corporate communication, wayfinding, and general-purpose editorial settings where clarity at a range of sizes matters. The friendly, open lowercase also suits marketing and packaging that needs a modern but non-aggressive tone.
The overall tone is neutral and modern, projecting clarity without feeling sterile. Rounded forms and open shapes make it feel approachable and easygoing, suitable for everyday communication rather than high drama or strong editorial voice.
The design intent appears to prioritize legibility and versatility, pairing simple construction with subtle warmth. It aims to be a dependable workhorse sans with enough character for identity work while remaining comfortable for longer reading.
Spacing appears balanced for continuous reading, and the font maintains consistent stroke endings and curve tension across letters and figures. Distinctive details like the single-storey a/g and the Q tail add character while staying restrained.