Sans Normal Velok 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'BR Firma', 'BR Nebula', and 'BR Segma' by Brink; 'Catesque' by Gumpita Rahayu; and 'Arbeit' by Studio Few (names referenced only for comparison).
Keywords: ui labels, packaging, editorial, posters, branding, friendly, casual, approachable, modern, approachability, readability, motion, modernity, rounded, soft, humanist, playful, informal.
A rounded, italic sans with soft terminals and smooth, low-contrast strokes. The slant is consistent and gives the forms a forward, handwritten rhythm while staying clean and geometric in construction. Counters are open and circular, joins are gently curved, and overall proportions feel balanced with a moderate x-height and comfortable spacing for continuous reading.
This style works well for brand voice systems that want an approachable, contemporary tone, and for short-to-medium text in editorial layouts where a gentle italic presence is desirable. It also suits UI labels, packaging copy, and headlines that benefit from rounded clarity and a sense of motion without becoming overly decorative.
The overall tone is warm and easygoing, with a light conversational feel. Its rounded shapes and steady italic angle suggest friendliness and motion rather than formality or stiffness.
The design appears intended as a personable italic companion for modern sans typography—combining clean, rounded construction with a distinctly friendly, human touch. It aims to deliver readable text color while adding a subtle, energetic slant for emphasis and tone.
Several letters show subtly humanist behavior—curved shoulders, softened corners, and slightly varied widths across the alphabet—helping the texture feel lively in text. Numerals and capitals keep the same smooth, rounded logic, maintaining an even color without sharp spikes or rigid straight-sided geometry.