Sans Normal Tiki 7 is a bold, very wide, high contrast, upright, normal x-height font visually similar to 'Deusa' by Multiformis (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, modern, assertive, sporty, techy, headline, impact, modernize, project strength, maximize width, display clarity, expanded, geometric, smooth, crisp, clean.
A heavy, expanded sans with a geometric construction and sharply controlled curves. Strokes show pronounced contrast, with thick verticals and bowls paired with noticeably thinner connecting strokes and join areas, creating a crisp, cut-in look in letters like S, G, and a. Round forms are wide and steady, counters are open and fairly large for the weight, and terminals are clean and mostly flat, giving the design a taut, engineered rhythm. Numerals follow the same broad proportions, with a distinctive, very heavy 8 and 9 and a streamlined 1 that reads clearly at display sizes.
Best suited to headlines, posters, and large-scale messaging where its expanded proportions and contrast can do the heavy lifting. It also fits branding and packaging that want a strong, modern presence, and it can work well for sports-leaning or tech-adjacent identities when used in short bursts.
The overall tone is bold and contemporary, leaning toward a confident, performance-oriented feel. Its expanded width and sharp internal transitions give it a punchy, attention-forward voice that reads as modern, slightly technical, and built for impact rather than quiet neutrality.
The design appears intended to deliver maximum visual impact through width, weight, and geometric clarity, offering a contemporary display sans that stays clean while adding energy via contrast and tightly shaped joins.
In text settings the wide footprint produces a strong horizontal flow, and the contrast adds sparkle along curves without introducing decorative details. The letterforms remain clean and disciplined, so the style feels graphic and logo-friendly while still staying straightforward and sans in character.