Sans Normal Kidak 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'LFT Arnoldo' by TypeTogether (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, ui accents, modern, friendly, dynamic, clean, informal, approachability, modernity, motion, clarity, rounded, oblique, humanist, open counters, soft terminals.
This typeface is a rounded sans with a consistent oblique slant and smooth, low-modulation strokes. Forms lean on circular and elliptical construction, with open apertures and generous counters that keep letters clear at larger and medium sizes. Terminals are mostly softened rather than sharply cut, and joins stay tidy, giving the alphabet an even, contemporary rhythm. Uppercase shapes are straightforward and geometric, while the lowercase introduces a slightly more humanist flow in letters like a, e, and g, helping text feel natural without becoming calligraphic.
It works well for brand marks, headlines, and short-to-medium text where a clean sans with added momentum is desirable. The open shapes and rounded construction suit packaging, editorial callouts, and marketing graphics, and it can also serve as an accent face in interfaces when a friendly, energetic voice is needed.
The overall tone is modern and approachable, with the oblique angle adding motion and a conversational energy. Rounded curves and open shapes keep it friendly rather than technical, making it feel contemporary, optimistic, and easygoing.
The design appears intended to deliver a contemporary sans voice with a built-in sense of motion, using rounded geometry and an oblique stance to stay approachable while remaining clean and legible. Its balance of geometric clarity and mild humanist shaping suggests a focus on everyday readability with a modern, branded feel.
Numerals follow the same rounded construction and slanted stance, reading clearly in a run while maintaining a cohesive texture. In paragraph settings, the oblique angle is pronounced, so the texture feels lively and forward-moving rather than neutral.