Sans Normal Higor 4 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra, 'BR Segma' by Brink, and 'Aspira' by Durotype (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, kids content, friendly, casual, playful, approachable, soft, soften tone, add warmth, friendly legibility, modern casual, rounded, blunt terminals, open apertures, even rhythm, monoline.
A rounded, monoline sans with generous curves, softened corners, and mostly blunt terminals. Proportions read on the broad side, with roomy counters and open apertures that keep letters clear at display sizes. Strokes stay visually even with minimal contrast, while subtle irregularities in joins and curves give the forms a hand-drawn warmth without becoming messy. Uppercase shapes are simple and geometric-leaning, and the lowercase maintains a steady, readable rhythm with friendly bowls and smooth shoulders.
Well-suited to branding and packaging that benefits from an approachable voice, as well as posters, headlines, and social graphics where round, friendly forms help messages feel inviting. It can also work for kid-oriented or casual lifestyle contexts, especially at medium to large sizes where the softened details and open counters are most apparent.
The overall tone is relaxed and personable, with a playful softness that feels modern and informal. Its rounded construction and gentle shaping communicate friendliness and ease rather than technical precision or strict neutrality.
Likely designed to provide a warm, contemporary sans with rounded construction that stays legible while adding personality. The aim appears to be an easygoing display and UI-friendly texture that avoids sharpness, favoring soft geometry and a lightly humanized finish.
The roundness is consistent across letters and numerals, producing a cohesive texture in words. Spacing feels comfortable in the sample text, and the open forms support quick recognition in short phrases and headings.