Sans Normal Labiy 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Realgar' by Emtype Foundry, 'Rational' by René Bieder, and 'Lens Grotesk' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, energetic, assertive, modern, punchy, impact, motion, branding, emphasis, display, slanted, heavyweight, geometric, rounded, compact apertures.
This typeface is a heavy, right-slanted sans with broad proportions and smooth, rounded construction. Strokes are consistently thick with minimal modulation, and corners tend to be softened rather than sharp, giving forms a solid, molded feel. Counters are relatively tight (notably in letters like a, e, and s), and terminals are clean and straightforward, supporting dense, high-impact word shapes. The overall rhythm is compact and forceful, with sturdy curves, stable verticals, and an athletic forward lean.
Best suited to headlines and display typography where strong presence and forward motion are desired—such as sports branding, promotional graphics, posters, and bold advertising. It can also work for short UI labels or packaging callouts when impact is prioritized over long-form reading comfort.
The font conveys speed and confidence, with a bold, energetic tone that reads as sporty and contemporary. Its strong massing and pronounced slant create a sense of motion and emphasis, making it feel assertive and attention-grabbing rather than quiet or delicate.
The design appears intended to deliver maximum visual impact with a dynamic slant, combining sturdy geometric shapes and tight counters to create a bold, modern voice. Its consistent stroke weight and rounded construction suggest a focus on clarity at large sizes and on-brand emphasis in attention-driven layouts.
Uppercase forms look especially blocky and commanding, while the lowercase maintains rounded, single-storey simplicity that keeps the texture smooth at display sizes. Numerals are similarly weighty and built for prominence, matching the letterforms closely in color and stance.