Sans Superellipse Esmur 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, logos, posters, headlines, ui labels, sporty, modern, dynamic, friendly, techy, contemporary, approachability, motion, clarity, oblique, rounded, monoline, soft corners, open forms.
A slanted, monoline sans with rounded-rectangle construction throughout. Curves are smooth and continuous, with softened corners and broadly oval counters that keep strokes even and clean. Terminals tend to be gently rounded rather than sharply cut, and the overall rhythm is airy with open apertures. Uppercase forms are compact and slightly streamlined, while lowercase shapes stay simple and highly legible, and the numerals follow the same rounded, slightly condensed geometry for consistent color in text.
This face is well-suited to branding and logotypes that want a modern, kinetic feel, as well as headlines, posters, and short marketing copy where the italic voice can do the work of emphasis. It also fits UI labels, product pages, and tech or sports-adjacent design systems that benefit from rounded, friendly forms while still looking precise and contemporary.
The font reads as upbeat and forward-leaning, with a smooth, engineered friendliness. Its rounded geometry softens the italic angle, producing a tone that feels contemporary and approachable rather than formal. The overall impression is energetic and slightly sporty, suited to modern interfaces and branding that want motion without aggression.
The design appears intended to combine the immediacy of an italic sans with a softened, superelliptical skeleton, creating a distinctive contemporary voice. It aims for clear, consistent shapes and a smooth texture that stays readable while projecting motion and modernity.
Round letters like O/C/G show a clear superelliptical feel—more squircle than perfect circle—giving the face a distinctive, structured softness. The slant is steady across caps, lowercase, and figures, creating a cohesive sense of momentum. Straight-sided forms (like E/F/H) keep their edges clean while retaining subtle rounding, helping the design stay crisp at larger sizes.