Sans Normal Palub 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura EF' by Elsner+Flake; 'Futura' by Linotype; 'Futura Now' by Monotype; 'Futura ND', 'Futura ND for Nike 365', and 'Futura Next' by Neufville Digital; 'Futura PT' by ParaType; and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, punchy, retro, cartoonish, high impact, friendly tone, display clarity, approachability, rounded, soft, bulky, compact, bouncy.
A heavy, rounded sans with compact proportions and broadly curved corners throughout. Strokes are thick and even, with minimal contrast and a slightly compressed, poster-like footprint that makes counters feel small and dense. Curves are strongly circular, and terminals are smoothly finished, giving letters a soft, inflated silhouette. The lowercase follows a simple, single-storey construction (notably the a and g), and the numerals share the same chunky, rounded geometry for a consistent, blocky texture in lines of text.
This font works best for headlines, short phrases, and attention-grabbing branding where a compact, rounded boldness is desired. It suits packaging, poster graphics, and signage that benefits from strong presence and friendly character, and it can add a playful voice to logos and social media graphics.
The overall tone is bold and approachable, with a playful, slightly retro energy. Its soft corners and compact heft feel friendly and informal, more “fun signage” than corporate neutrality, while still remaining clean and legible at display sizes.
The design appears intended to deliver maximum impact with soft, rounded forms—prioritizing warmth and immediacy over fine detail. Its simplified shapes and dense texture suggest a focus on display readability and a lively, informal personality.
Spacing reads sturdy and tight, producing a dark, even color on the page. Round letters like O and Q are especially full and wide, and the heavy weight pushes details like apertures and joins toward a simplified, high-impact look.