Sans Normal Senoh 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Grota', 'Grota Rounded', 'Grota Sans', and 'Grota Sans Rounded' by Latinotype (names referenced only for comparison).
Keywords: ui text, app design, product design, wayfinding, presentations, clean, friendly, modern, neutral, practical, legibility, versatility, approachability, clarity, rounded, monoline, open apertures, soft corners, humanist.
A monoline sans with softly rounded terminals and gently squared curves, giving shapes a smooth, approachable finish. Letterforms are built from clear geometric foundations but avoid a rigid feel through subtle humanist proportions and open apertures. Capitals are straightforward and stable, while lowercase forms keep a simple, readable construction with a single-storey “a” and a compact, looped “g.” Numerals are clear and evenly weighted, with rounded bowls and uncomplicated diagonals.
This style works well for user interfaces, dashboards, and product copy where steady rhythm and clear character shapes matter. It also suits signage and informational graphics that benefit from open counters and simple forms. In editorial or presentation contexts, it holds up for headings and short blocks where a clean, contemporary voice is desired.
The overall tone is calm and contemporary, with a friendly neutrality that stays out of the way. Rounded endings and open counters add warmth without becoming playful or informal. It reads as reliable and serviceable, suited to interfaces and everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Soft rounding suggests an effort to improve perceived friendliness and legibility while maintaining a modern, no-nonsense structure.
Rhythm is even and consistent, with smooth joins and minimal stroke modulation. The design favors clarity at a glance, with distinct silhouettes across similar characters and generous internal space in bowls and counters.