Sans Other Ifli 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, logos, packaging, playful, retro, quirky, friendly, funky, distinctiveness, brand voice, display impact, novelty, rounded, soft corners, geometric, sturdy, high-ink.
A heavy, geometric sans with sturdy verticals, rounded bowls, and a generally compact, high-ink silhouette. The construction mixes clean circular forms with occasional sharp joins and slightly tapered strokes, producing a lively, uneven rhythm across the alphabet. Several capitals and lowercase letters feature distinctive internal cut-ins and counters that feel intentionally stylized rather than purely functional, while terminals tend to be blunt and confident. Figures are bold and open, with simple shapes and clear differentiation at display sizes.
Best suited for headlines, posters, packaging, and brand marks where its distinctive counters and robust weight can be appreciated. It can work for short text blocks at larger sizes, particularly in promotional or editorial display settings, but its personality-forward details are most effective when given room to breathe.
The overall tone is playful and retro-leaning, with a quirky, emblematic character that reads more like a designed voice than a neutral workhorse. The unexpected counter shapes add a sense of personality and whimsy, suggesting a fun, slightly eccentric mood. It feels approachable and bold, suited to expressive branding rather than invisible typography.
The design appears intended to deliver a bold, characterful sans that stands out through customized counter shapes and slightly unconventional letter construction. It prioritizes memorability and graphic impact over strict neutrality, aiming for a contemporary display voice with a hint of retro novelty.
In the sample text, the font maintains strong color and presence, but the idiosyncratic interior details become a key part of recognition—especially in round letters—making it feel logo-friendly. The mix of geometric circles and sharper diagonals gives it a handcrafted-display vibe while staying firmly sans in overall structure.