Sans Normal Arriw 11 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Area' by Blaze Type (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, clean, modern, friendly, neutral, humanist, legibility, versatility, clarity, approachability, open apertures, large counters, rounded terminals, soft geometry, even rhythm.
This sans presents clean, softly geometric forms with gently rounded joins and terminals. Strokes are consistently weighted with smooth curves and minimal modulation, producing an even texture in text. Counters are generous and many letters have open apertures, helping keep shapes from closing up. Proportions lean toward a broader, comfortable set, with straightforward, unembellished construction across capitals, lowercase, and figures.
It fits well in interface typography, product copy, and editorial settings where sustained readability and a neutral voice are needed. The open forms and even color also make it suitable for wayfinding and general-purpose branding systems that require clarity at a range of sizes.
The overall tone is modern and approachable, combining a neutral, workhorse clarity with a slightly warm, human feel. Its smooth curves and open shapes give it a friendly presence without becoming playful or quirky.
The design appears intended as a versatile, contemporary sans for everyday communication, prioritizing legibility and a smooth, consistent rhythm over display-specific character. Its softened geometry suggests an aim to feel approachable while remaining professional and unobtrusive.
In the sample text, spacing and rhythm read calm and steady, with clear differentiation between similar forms (such as O/0 and I/l) driven by proportion and simple detailing rather than ornament. Numerals appear plain and highly legible, matching the letterforms’ rounded, low-friction geometry.