Sans Normal Hirif 4 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, product design, branding, signage, packaging, friendly, modern, clean, approachable, playful, approachability, clarity, versatility, modernity, rounded, soft terminals, open apertures, geometric, even color.
A rounded, geometric sans with smooth, consistent stroke thickness and generous curvature throughout. Terminals are softly finished, with rounded joins that keep the texture even and calm in both caps and lowercase. Counters are fairly open and circular, giving letters like O, C, e, and a a clean, airy feel, while diagonals in A, V, W, X, and Y stay straight and crisp against the otherwise curvy construction. The lowercase shows simple, single-storey forms (notably a and g) and short, unobtrusive ascenders and descenders that support an orderly, readable rhythm.
This font suits interface and product typography where a clean, welcoming voice is needed, and it remains comfortable in short paragraphs and labels. Its rounded geometry also makes it a strong fit for modern branding, wayfinding, and packaging systems that want a friendly, accessible tone.
The overall tone is friendly and contemporary, with a mild, playful softness that comes from the rounded terminals and circular construction. It feels approachable and non-authoritarian—more product-minded and conversational than editorial or formal.
The likely intention is to deliver a neutral, highly usable sans with softened geometry—balancing modern minimalism with warmth for everyday communication in digital and print contexts.
The design maintains a steady typographic color across mixed-case text, with shapes that favor clarity over tension. Numerals follow the same rounded logic, blending smoothly with the letterforms in running text.