Sans Superellipse Upfe 12 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Arian', 'Eurostile Next', and 'Eurostile Next Paneuropean' by Linotype; 'Bi Bi' by Naghi Naghachian; and 'Eurostile SB' and 'Eurostile SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, logotypes, posters, ui titles, gaming graphics, futuristic, tech, industrial, sporty, confident, impact, modernity, tech signaling, branding, rounded corners, squared bowls, geometric, blocky, compact counters.
A heavy geometric sans built from squared, superelliptical forms with generously rounded corners. Strokes are uniformly thick with minimal modulation, producing compact internal counters and a dense overall color. Curves tend to resolve into rounded-rectangle bowls (notably in C, G, O, Q, and numerals), while diagonals are crisp and straight (A, V, W, X, Y, Z). Terminals are predominantly blunt and squared-off, and several joins read as engineered and modular, giving the lowercase a, g, and s a sturdy, mechanical feel. Spacing and rhythm are tight and even, emphasizing a solid, blocky silhouette in text.
Best suited for short, high-impact settings such as headlines, branding wordmarks, packaging, posters, and on-screen titles. It also fits product/UI display roles where a robust, technical voice is desired; for long-form reading it will be more effective at larger sizes due to its compact counters and dense texture.
The tone is contemporary and assertive, with a distinctly technical, machine-made character. Its rounded-square geometry evokes interfaces, hardware markings, and motorsport aesthetics—clean, tough, and forward-looking rather than soft or calligraphic.
The design appears intended to deliver maximum visual punch through a rounded-rectilinear skeleton: strong silhouettes, uniform weight, and an engineered consistency across glyphs. Its geometry suggests an aim toward modern tech and sport signaling—recognizable, sturdy letterforms that stay coherent under bold display use.
The numerals are especially emblematic, using rounded-rectangular construction (notably 0 and 8) and flattened horizontals that reinforce a digital/industrial impression. The overall design favors stable, rectangular footprints and reduced apertures, which increases impact but can make smaller sizes feel dense.