Sans Superellipse Upgo 6 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Arian', 'Eurostile Next', and 'Eurostile Next Paneuropean' by Linotype; 'Bi Bi', 'Novin', and 'Parsi' by Naghi Naghachian; and 'Eurostile Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, logos, packaging, ui display, tech, sturdy, modern, friendly, industrial, impact, clarity, modernization, softened tech, brand voice, rounded corners, squared rounds, blocky, geometric, compact counters.
A heavy, broad sans with rounded-rectangle construction throughout. Curves resolve into smooth superellipse-like corners rather than true circles, giving letters a squared-round silhouette and a stable, engineered feel. Strokes are consistently thick with minimal modulation, terminals are mostly blunt, and apertures tend toward narrow, producing dense, compact counters in letters like a, e, and s. The uppercase is wide and steady, while diagonals (V, W, X, Y) are sharply cut yet still softened by corner rounding; numerals echo the same rounded-rect geometry, with a flat-footed, extended baseline presence.
This font is well suited to headlines and short statements where its broad, blocky shapes can project confidence and clarity. It can work effectively in branding and packaging that aim for a modern, engineered look, and it also fits UI or product display contexts where rounded corners and strong silhouettes help maintain recognition at a glance.
The overall tone is robust and contemporary, reading as both approachable and highly functional. Its rounded corners soften the mass, balancing a tech-forward, industrial voice with a friendly, product-oriented character.
The design appears intended to deliver a contemporary sans with a superellipse, rounded-rectangle skeleton—prioritizing bold presence, geometric consistency, and a softened technical feel for display-forward communication.
Round forms (O, Q, 0, 8) are notably squarish, and the design favors horizontal breadth over open interior space, which makes the texture feel solid and compact. The lowercase shows a utilitarian, single-storey construction where applicable, reinforcing a clean, modern rhythm in running text.