Sans Normal Doned 2 is a light, wide, low contrast, upright, tall x-height font.
Keywords: ui text, editorial, branding, presentation, infographics, clean, modern, friendly, minimal, neutral, clarity, versatility, modernism, neutrality, simplicity, geometric, open apertures, round terminals, airy, smooth.
This sans serif presents smooth, geometric construction with round bowls and consistently clean curves. Strokes are thin and even, with open counters and generous spacing that keeps text from feeling crowded. Uppercase forms are simple and balanced, while lowercase letters show a large x-height with straightforward, single‑storey shapes where expected (notably the “a” and “g”), contributing to clarity. Numerals follow the same restrained geometry, with rounded forms in 0/6/8/9 and a simple, linear treatment in 1/4/7.
It suits UI copy, product pages, and dashboards where an unobtrusive, legible sans is needed at a range of sizes. The open shapes and tidy spacing also work well for editorial layouts, presentations, and contemporary branding systems that favor a clean, geometric voice.
The overall tone is contemporary and approachable, combining a crisp, minimal look with soft roundness. It feels calm and utilitarian rather than expressive, lending a quietly friendly character to interfaces and editorial settings.
The design appears intended as a versatile, modern sans optimized for clarity and a smooth reading rhythm. Its large lowercase presence and uncomplicated letterforms suggest a focus on everyday text use while maintaining a polished, contemporary feel.
Diagonal joins and angled terminals (seen in letters like K, k, v, w, x, y) add subtle dynamism without breaking the otherwise even rhythm. The ampersand in the sample reads as a simplified, modern form that matches the font’s clean geometry.