Sans Normal Lagul 13 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Asket' by Glen Jan, 'Cordillera' by Latinotype, 'Neogrotesk' by Los Andes, and 'Mercenary' by Miller Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, contemporary, punchy, confident, emphasis, momentum, modernity, impact, approachability, oblique, rounded, soft corners, closed apertures, compact spacing.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are uniform and sturdy, with softened terminals and minimal modulation, giving the letters a dense, graphic presence. The forms lean forward consistently, with relatively tight internal counters and somewhat closed apertures (notably in letters like C, S, and e), producing a compact, high-impact texture in lines of text. Numerals follow the same robust, rounded construction, with clear, stable silhouettes suited to display sizing.
Best suited to headlines, banners, and promotional typography where impact and motion are desired. It can work well for branding in athletic, street, or tech-adjacent contexts, and for packaging or signage that benefits from a bold, forward-leaning voice.
The overall tone is energetic and assertive, with a forward-leaning motion that reads as active and modern. Its thick, rounded shapes feel friendly rather than severe, while still communicating strength and urgency.
The design appears intended to deliver an emphatic, contemporary sans for display use, combining wide proportions with a consistent oblique stance to create momentum. Rounded construction and uniform stroke weight suggest a focus on clarity at large sizes and a friendly, accessible strength.
The sample text shows strong word shapes and a cohesive rhythm at larger sizes, where the oblique slant and wide set amplify emphasis. In denser settings, the tight counters and closed apertures make the color darker and more compact, favoring short bursts of copy over extended reading.