Sans Superellipse Ordim 1 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, logos, posters, ui labels, techy, friendly, punchy, modern, playful, modernize, soften geometry, maximize impact, improve clarity, rounded, geometric, square-round, soft corners, compact.
A heavy, geometric sans built from rounded-rectangle and superellipse forms, combining broad curves with flat terminals. The strokes stay even and sturdy, with squarish counters and softened corners that keep the texture dense but not harsh. Lowercase shows a single-storey a and g, short-armed r, and simple, closed shapes that read cleanly at display sizes. Numerals are similarly blocky and rounded, with clear, open forms and a compact, engineered rhythm.
Best suited to headlines, brand marks, packaging, and campaign graphics where a compact, high-impact sans is needed. It also works well for UI labels, navigation, and short blocks of text where the rounded geometry and sturdy forms support quick recognition. For body copy, it will be most comfortable at larger sizes or with generous leading due to its dense, heavyweight color.
The overall tone is contemporary and tech-adjacent, with a friendly softness from the rounded corners and a confident, poster-like weight. It feels pragmatic and utilitarian, yet slightly playful—more “product UI and startups” than “corporate formal.”
The design appears intended to deliver a modern geometric voice with softened corners—prioritizing a strong silhouette, consistent modular construction, and a friendly tech sensibility. It aims to balance robustness and approachability through squared curves, flat terminals, and simplified, highly legible letterforms.
Round letters like O/C/G lean toward squircle geometry rather than pure circles, giving the font a distinctive, built-from-modules feel. The wide caps and chunky lowercase create strong emphasis in headlines, while the simplified joins and terminals help maintain clarity in longer lines.