Sans Normal Kiduf 2 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'Pragmatica' by ParaType, 'Nuber Next' by The Northern Block, 'Heading Now' by Zetafonts, and 'Oddlini' by sugargliderz (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, modern, assertive, dynamic, confident, impact, speed, modernity, clarity, oblique, geometric, clean, compact, punchy.
A heavy, slanted sans with rounded, geometric construction and uniform stroke weight. Letterforms are slightly extended with open counters and smooth curves, giving the set a clean, contemporary rhythm. The italic angle is consistent and fairly forward, with simple terminals and minimal modulation; joins and shoulders stay sturdy and readable at display sizes. Numerals match the weight and slant, with broad, stable shapes and clear interior space (notably in 0, 6, 8, and 9).
Best suited for bold headlines and short-to-medium display text where impact and momentum are desired, such as branding, sports and fitness communications, event posters, packaging callouts, and promotional graphics. It can work for UI accents or labels, but the strong slant and weight are most effective when given space and scale.
The overall tone is energetic and forward-leaning, reading as modern and performance-oriented. Its strong weight and oblique stance feel assertive and promotional, with a sporty, action-driven character that stays straightforward rather than decorative.
The design appears intended to deliver a contemporary, high-impact italic sans that communicates speed and confidence while keeping letterforms simple, geometric, and highly legible in display settings.
Round letters (O, C, G, Q) keep a smooth, near-elliptical feel, while diagonals (A, K, V, W, X, Y) are crisp and emphasize motion. The lowercase set favors compact, efficient forms with a prominent slant, and the high dot on the i/j adds a clean, technical finish.