Sans Normal Kirad 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Giane Gothic sans' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, dynamic, confident, modern, punchy, impact, motion, modernity, brand emphasis, oblique, geometric, rounded, compact, high-impact.
A slanted, heavy sans with broad proportions and smooth, rounded geometry. Strokes are consistently thick with minimal modulation, and terminals are clean and largely straight-cut, giving the letters a streamlined, engineered feel. Counters are open and simple, curves are built from near-circular bowls, and diagonals (A, V, W, X, Y) feel sturdy and emphatic. The lowercase is compact with a straightforward, single-storey a, and the numerals follow the same robust, rounded construction for strong visual continuity.
Best suited to display sizes where its mass and slant can deliver impact—headlines, posters, sports and fitness branding, bold logotypes, and attention-grabbing packaging. It can also work for short UI labels or signage when a forceful, dynamic voice is desired, but its heavy, compact texture is less ideal for long-form reading.
The overall tone is energetic and forward-leaning, projecting speed and confidence. Its assertive weight and oblique stance read as contemporary and sporty, with a no-nonsense, performance-oriented attitude.
This design appears intended to deliver a fast, modern display sans with strong presence and a cohesive geometric skeleton. The goal seems to be high-impact communication with a sporty, forward-moving silhouette and simple, highly reproducible shapes.
In text, the strong slant and dense stroke weight create a tight rhythm and high presence, with punctuation and dots appearing small relative to the heavy letterforms. Round characters like O and 0 are very close in structure, emphasizing a unified geometric system.