Serif Contrasted Apmy 7 is a regular weight, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logotypes, editorial, art deco, theatrical, elegant, dramatic, vintage, display impact, deco revival, dramatic elegance, compact setting, stylized letterforms, condensed, hairline, vertical, stylized, flared.
A sharply condensed serif design with pronounced vertical emphasis and dramatic thick–thin contrast. Stems are tall and straight, with hairline horizontals and fine terminals that read as crisp, often slightly flared, serifs rather than heavy brackets. Curves are narrow and taut, counters are tight, and several forms lean toward decorative, display-oriented constructions (notably in round letters and the more idiosyncratic capitals). The rhythm is compact and columnar, giving lines of text a strong, poster-like density.
This font is best used for headlines, titles, and other display settings where its condensed build and high-contrast detailing can be appreciated. It suits posters, packaging, and brand marks that want a vintage-elegant, theatrical look, and can work for editorial pull quotes or section headers when set at sufficiently large sizes.
The overall tone feels glamorous and stage-ready, evoking early 20th‑century display typography with an Art Deco flavor. Its slender proportions and razor-like details project sophistication and drama more than everyday neutrality, making it feel suited to titles, marquees, and stylized branding.
The design appears intended to deliver a distinctive, period-leaning display voice by combining extreme verticality with refined hairline detailing. Its stylized letterforms prioritize personality and silhouette over text neutrality, aiming for maximum impact in short-form typography.
In the sample text, the high contrast and narrow set create striking word silhouettes, but the fine hairlines and tight internal spaces suggest it will reward generous sizes and careful spacing. Numerals and capitals match the same tall, stylized geometry, reinforcing a cohesive, ornamental presence across headings and short runs.