Sans Normal Osmal 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'FF Good' and 'FF Good Headline' by FontFont, 'Corelia' by Hurufatfont, and 'Brignell Square' by IB TYPE Inc. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, modern, friendly, confident, practical, impact, clarity, modernity, versatility, geometric, rounded, clean, compact, sturdy.
A heavy, geometric sans with broad, rounded bowls and clean, unmodulated strokes. Curves are drawn from near-circular forms, while joins and terminals stay crisp and straightforward, creating a sturdy, poster-like silhouette. Counters are moderately open for the weight, and proportions lean compact, with wide capitals and simple, stable lowercase forms that keep a consistent rhythm across words and lines.
Best suited to headlines, posters, packaging, and bold brand marks where strong presence and quick recognition are needed. It can work for short UI labels or signage when set with generous spacing, but extended paragraphs will feel visually dense at typical text sizes.
The overall tone is direct and confident, with a friendly, approachable feel driven by the rounded geometry. Its mass and simplicity give it a contemporary, no-nonsense voice suited to attention-grabbing statements rather than delicate nuance.
The design appears intended to deliver maximum impact with minimal stylistic distraction: a robust geometric sans that stays clean and versatile while projecting a modern, assertive personality.
The numerals match the letterforms in weight and geometry, reading clearly at display sizes with strong, uniform color. In text settings the boldness produces a dense texture, so spacing and line breaks become important to maintain readability in longer passages.