Sans Normal Apbaj 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Seitu' by FSD, and 'Equip' by Hoftype (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, neutral, modern, clean, technical, corporate, neutral utility, modernization, clarity, systematic design, broad usability, geometric, rounded, minimal, crisp, open.
A clean, geometric sans with smooth round bowls and largely uniform stroke thickness. Curves read as near-circular in forms like C, O, and Q, while straight-sided letters (E, F, H, N) keep crisp terminals and right-angle joins. Proportions are balanced with a steady rhythm across uppercase and lowercase; lowercase counters stay open and clear, and the overall spacing feels even and controlled. Numerals follow the same straightforward construction, with simple, legible silhouettes and minimal ornamentation.
It performs well for user interfaces, product and corporate branding, and general editorial typography where a modern, unobtrusive sans is needed. The clear numerals and straightforward letterforms also suit signage, dashboards, and presentation materials that prioritize quick scanning.
The tone is neutral and contemporary, leaning toward a pragmatic, professional voice rather than expressive or decorative styling. Its restrained geometry and consistent rhythm give it a dependable, matter-of-fact character suitable for clean interfaces and informational settings.
The font appears designed as a general-purpose geometric sans aimed at versatile, everyday communication. Its consistent construction and minimal detailing suggest an intention to provide a modern default that stays readable across both short labels and longer text.
The design emphasizes clarity through open apertures and simple shapes, with rounded forms providing softness without sacrificing precision. Uppercase structure is stable and architectural, while the lowercase maintains a friendly, readable texture in running text.