Sans Normal Agbab 10 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Humble Craftman' by Invasi Studio (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, friendly, playful, approachable, soft, modern, approachability, clarity, display impact, modern simplicity, rounded, geometric, high-contrast counters, large apertures, stubby terminals.
A heavy, rounded sans with smooth, geometric curves and largely even stroke thickness. Forms are built from near-circular bowls and open apertures, giving letters clear interior space and a strong, steady rhythm. Terminals tend to be softly squared or subtly rounded, with compact joins that keep the silhouettes clean and chunky. The overall proportions feel contemporary and sturdy, with a straightforward, highly legible structure in both uppercase and lowercase.
Best suited for short to medium-length text where strong presence and friendliness are desired—headlines, brand marks, packaging, posters, and prominent UI labels. The open counters and simple shapes help it remain readable at display sizes, while the chunky texture adds impact in marketing and editorial feature treatments.
The rounded geometry and chunky weight create a warm, upbeat tone that reads as friendly and informal rather than technical. Its soft corners and open shapes suggest approachability and a mildly playful personality, while still feeling orderly and modern.
Likely designed to deliver a bold, approachable voice through rounded geometric construction and simplified, contemporary letterforms. The emphasis appears to be on clarity and charm—creating confident display typography that feels welcoming rather than severe.
The lowercase shows a single-storey construction in key round letters (notably the ‘a’), reinforcing the casual, contemporary feel. Round characters like O/Q and numerals such as 0/8/9 appear especially full and smooth, supporting a cohesive, bubble-like texture in text.