Sans Normal Asguy 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, headlines, editorial, clean, neutral, friendly, contemporary, rational, versatility, legibility, modernity, clarity, simplicity, rounded, geometric, open counters, crisp terminals, balanced.
A clean sans with a strongly geometric foundation and smooth, circular bowls. Strokes are even and consistent, with crisp, mostly straight terminals and minimal contrast. The uppercase is proportionally balanced with wide, open forms (notably in C, O, and G), while the lowercase keeps simple construction with generous counters and clear joins. Overall spacing reads measured and steady, producing an orderly texture in both all-caps and mixed-case settings.
It performs well for UI labels and product screens where clean geometry and consistent rhythm support clarity. The even texture and open shapes also suit signage and wayfinding, and it scales comfortably into branding and headline use where a contemporary, neutral impression is desired.
The tone is modern and approachable, combining a straightforward, utilitarian clarity with soft roundness that keeps it from feeling harsh. It conveys a calm, matter-of-fact voice suited to contemporary interfaces and general-purpose communication.
The design appears intended as a versatile, modern sans that prioritizes clarity and consistency through geometric construction and restrained detailing. Its shapes aim for broad usability across digital and print contexts while maintaining a friendly, contemporary presence.
Letterforms emphasize legibility through open apertures and uncomplicated shapes; curves are smooth and symmetrical, and straight strokes remain clean and vertical. Numerals follow the same geometric logic, with rounded figures and simple, readable silhouettes.