Serif Normal Mafi 3 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Aman' by Blaze Type, 'FF Casus' and 'FF Kievit Serif' by FontFont, and 'PT Serif Pro' by ParaType (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, institutional, authoritative, classic, formal, scholarly, readability, gravitas, print tone, headline impact, tradition, bracketed, crisp, stately, robust, sharp.
A robust serif with strong vertical stress and crisp, bracketed serifs. Strokes show a pronounced thick–thin contrast, with sturdy stems and finer hairlines that stay clean at display sizes. Counters are compact and the overall color is dark and steady, while the rounded letters keep a controlled, slightly condensed internal space. The lowercase includes a two-storey “a” and “g,” plus a compact, traditional “e,” reinforcing a conventional book-seriffed structure.
It performs best in headlines, subheads, pull quotes, and cover typography where the dark color and sharp serifs create presence. It also suits editorial layouts and formal branding applications that benefit from a classic, print-forward voice.
The tone is confident and traditional, with a stately, editorial character. Its high-contrast detailing and firm serifs evoke printed literature, headlines, and institutional communication rather than casual or playful contexts.
The design appears intended as a conventional, high-contrast serif that projects authority and readability while adding a distinctly editorial, printed texture. Its proportions and detailing suggest an emphasis on strong typographic impact for titles and prominent text settings.
Capitals are broad and firmly built, with a steady baseline rhythm and clearly cut terminals. Numerals appear oldstyle-like in spirit with varying shapes and strong weight, matching the texty, print-oriented feel of the letters.