Sans Normal Vekog 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Jam Adega' by JAM Type Design (names referenced only for comparison).
Keywords: ui labels, brand voice, packaging, posters, editorial subheads, friendly, casual, modern, approachable, lively, warm italic, readable emphasis, modern simplicity, friendly branding, rounded, humanist, soft terminals, open counters, slanted.
This italic sans shows smooth, rounded construction with a consistent, low-contrast stroke and softened terminals throughout. Curves are generous and open, giving letters like C, G, S, and e clear, airy counters, while straight strokes maintain a gentle, slightly calligraphic slant rather than a rigid geometric feel. Proportions read as balanced with a moderate x-height, and widths vary naturally by glyph, producing an even rhythm in text without looking monospaced or tightly engineered. Numerals share the same soft, rounded logic, with clear shapes and a relaxed, contemporary presence.
It works well for interface labels, short-form editorial settings, and branding where a warm, modern tone is desired. The open shapes and steady texture also make it suitable for posters, packaging, and marketing copy that benefits from an italic-forward, personable voice.
The overall tone is friendly and informal, with an easy, conversational energy. Its italic angle and rounded shapes lend a sense of motion and warmth, making it feel approachable rather than technical or austere.
The design appears intended to provide a contemporary italic sans with a human, rounded feel—prioritizing readability and a friendly texture while maintaining clean, modern simplicity.
Letterforms avoid sharp joins and extreme angles, favoring smooth transitions and slightly tapered-feeling joins that keep the texture light and readable. The italic is expressive but restrained, suitable for continuous reading while still signaling emphasis.