Sans Normal Alrod 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Fact' by ParaType (names referenced only for comparison).
Keywords: ui text, product design, signage, headlines, branding, clean, modern, neutral, technical, corporate, clarity, versatility, neutrality, modernity, systematic, geometric, monoline, open apertures, crisp, rounded.
A clean geometric sans with largely monoline strokes, rounded bowls, and squared terminals. Proportions feel generously set, with broad uppercase forms and sturdy, even spacing that stays consistent across the alphabet and numerals. Curves are smooth and near-circular in letters like O/C/e, while straight-sided structures (H, E, F, N) keep a crisp, constructed rhythm. Lowercase forms are simple and legible, with a single-storey a and g, open counters, and straightforward joins that read clearly at text sizes.
This font suits interface labels, dashboards, and general product typography where clean letterforms and even texture support quick scanning. Its broad proportions also work well for short headlines, wayfinding, and contemporary branding systems that favor straightforward, geometric sans typography.
The overall tone is modern and neutral, leaning toward a pragmatic, contemporary voice rather than expressive or decorative. Its geometry and calm rhythm suggest clarity, reliability, and a mildly tech-forward character without feeling cold or overly rigid.
The design appears intended as a versatile, no-nonsense geometric sans for everyday use, prioritizing consistency, clarity, and a cohesive constructed feel across letters and numbers. It aims to provide a modern baseline voice that can carry both display and text roles without calling attention to stylistic quirks.
Round letters maintain consistent bowl shapes, and the numerals follow the same even, constructed logic, producing a cohesive alphanumeric texture. The sample text shows stable word shapes and clear differentiation between similar forms (e.g., O/0 and I/l/1) through simple, unembellished construction.