Serif Normal Alru 2 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, book covers, posters, magazine titles, elegant, dramatic, literary, classic, display emphasis, classic revival, refined impact, italic expression, bracketing, ball terminals, calligraphic, flared serifs, swashy.
A high-contrast serif with a pronounced italic slant and broad, confident proportions. Strokes show strong thick–thin modulation with tapered joins and sharply defined, bracketed serifs that often flare into wedge-like terminals. Curves are generous and slightly teardropped, giving bowls and counters a rounded, polished feel, while entry and exit strokes add a calligraphic swing. Overall spacing reads open and buoyant for such a dark, contrasty design, supporting a rhythmic, forward-moving texture in text.
Best suited to headlines, standfirsts, and prominent editorial typography where its contrast and italic motion can be appreciated. It also fits book covers, posters, and magazine titling that call for a classic yet dramatic serif voice. In longer settings it will be most comfortable with generous leading and moderate line lengths to preserve its crisp, high-contrast texture.
The tone is refined and theatrical—evoking classic print typography with a fashionable, attention-grabbing swagger. It feels literary and formal, but with enough flourish to suggest headline drama and a touch of vintage sophistication.
The design appears intended as a conventional serif interpreted through a high-contrast italic lens, balancing traditional proportions with calligraphic energy. Its wide stance, sharp serifs, and expressive terminals aim to create a refined display presence that still feels rooted in classic text typography.
Capitals present strong, sculpted silhouettes with crisp serifs and dynamic diagonals, while lowercase forms lean into italic cursiveness with occasional swashy terminals. Numerals match the contrast and slant, reading assertive and display-friendly. The combination of wide forms and sharp contrast produces strong word shapes and a pronounced page color at larger sizes.