Sans Superellipse Haday 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Tecna' by Corradine Fonts, 'Futo Sans' by HB Font, 'Quitador Sans' by Linotype, 'Binate' and 'Burlingame' by Monotype, and 'Byker' and 'Celdum' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, techy, sporty, display impact, approachability, brand voice, geometric consistency, digital use, rounded, compact, blocky, geometric, high impact.
A heavy, geometric sans with broad proportions and a distinctly rounded-rectangle construction throughout. Curves are smooth and superelliptical, with corners consistently softened rather than sharply chamfered, and strokes stay even and steady with minimal modulation. Counters are generous and cleanly cut, giving the letters a sturdy, high-ink presence without feeling cramped. The lowercase shows single-storey forms (notably the a and g), short-to-moderate ascenders, and compact joins that keep the texture dense and uniform in display sizes. Numerals are similarly wide and solid, with simple geometry and clear, open interiors.
This font is best suited to headlines and short text where its dense, rounded geometry can deliver strong presence and quick recognition—such as brand marks, packaging, posters, and signage. It also works well for UI titles and marketing callouts where a friendly but forceful sans is needed, while extended body text may feel heavy due to the compact, high-ink texture.
The overall tone is contemporary and approachable, balancing a soft, rounded friendliness with the assertiveness of a heavy weight. Its wide stance and smooth geometry read as confident and slightly sporty, with a subtle tech-forward flavor that feels at home in modern branding and interfaces.
The design appears intended to provide a bold, modern sans voice built from superelliptical shapes—prioritizing consistency, softness at the corners, and strong display impact. Its simplified, rounded construction suggests an aim for approachable branding and contemporary digital or product-oriented communication.
Round forms like O/C/G/Q are built from squarish superellipses rather than true circles, creating a distinctive, slightly condensed countershape even within wide letters. Terminals stay blunt and clean, and the ampersand matches the same rounded, compact construction for a cohesive headline rhythm.