Sans Normal Ugnov 7 is a bold, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, subheads, posters, packaging, branding, assertive, sporty, modern, dynamic, editorial, emphasis, impact, momentum, clarity, modernization, slanted, crisp, aerodynamic, clean, energetic.
A slanted, high-contrast roman with clean, mostly unadorned terminals and a smooth, engineered curve language. Strokes transition sharply between thick verticals and finer joins, giving round letters a taut, elliptical feel and producing bright internal counters. Proportions are relatively wide and open, with compact lowercase forms and firm, weighty capitals; overall spacing reads even, while the slant adds forward motion without becoming calligraphic.
Best suited to headlines, subheads, posters, and brand moments where a clean, italic voice needs to feel forceful and contemporary. It also works well for packaging and promotional graphics that benefit from speed and emphasis, and for short passages of editorial text when a strong italic presence is desired.
The overall tone is fast and confident, with a contemporary, performance-driven feel. It reads like an italicized workhorse designed to add emphasis and momentum, making text feel active and purposeful rather than decorative.
The design appears intended as a modern, emphasis-forward italic that delivers impact through contrast, clean construction, and a pronounced forward lean. It aims to balance straightforward sans-like simplicity with a more refined, display-ready rhythm for prominent typography.
Round characters (like C, O, and 0) maintain a consistent oval rhythm, while diagonals and angled joins in letters like K, V, W, X, and Y reinforce the energetic stance. The numerals appear sturdy and highly legible at display sizes, matching the same crisp contrast and slanted posture as the letters.