Serif Normal Mame 7 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Retro Voice' by BlessedPrint; 'Zin Display' and 'Zin Serif' by CarnokyType; 'Candide Condensed' by Hoftype; and 'Mafra Condensed', 'Mafra Deck Condensed', and 'Mafra Headline Condensed' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, mastheads, authoritative, classic, formal, confident, tradition, impact, readability, authority, bracketed, ball terminals, teardrop terminals, vertical stress, tight apertures.
A dense, heavy serif with strong vertical emphasis and pronounced thick–thin modulation. The serifs are bracketed and relatively compact, with crisp edges that keep counters tight and forms sturdy. Bowls and curves show a clear vertical stress, and several letters end in rounded or teardrop-like terminals, adding a slightly calligraphic finish to otherwise conventional outlines. Overall proportions are steady and text-oriented, with compact interior space and robust strokes that create a dark, even typographic color.
Best suited to headlines, pull quotes, and editorial titling where a bold, classical serif voice is desired. It can also work for book covers and mastheads that need strong presence and traditional credibility, especially when set with comfortable tracking and ample leading.
The tone is traditional and assured, with an editorial seriousness that reads as established and trustworthy. Its weight and contrast convey emphasis and gravitas, while the softened terminals keep it from feeling purely rigid or mechanical.
The design appears intended to deliver a conventional, print-rooted serif look in a heavier, attention-grabbing weight, combining classic bracketing and vertical stress with slightly expressive terminals for a refined but forceful reading experience.
At display sizes the sharp joins and compact serifs read cleanly and give words a strong silhouette; in longer passages the heavy stroke weight and tight counters will produce a very dark page. Numerals appear sturdy and old-style in spirit, matching the text-focused rhythm and maintaining the same high-contrast, vertically stressed character.